On The Bookshelf (Plus A Giveaway): Networking Is Dead By Melissa G. Wilson And Larry Mohl
By Carol Lynn Rivera
Do you go to networking events with a pocket full of business cards and hand them out with your elevator pitch in hopes of generating a couple of leads?
Do you meet people at trade shows or seminars and hand out a few more, figuring maybe they have a friend of a friend who might be interested in what you offer?
And how well does that usually turn out?
I don’t know about you, but I have literally hundreds of business cards (all neatly stored in cases and folios) for people I’ve met at Chamber of Commerce events, social gatherings, meetups and any number of “meet-and-greets”. And I’ve never worked with a single one.
It’s not that I didn’t need insurance. Or my carpet cleaned. Or a party planned. Or a massage. It’s just that I couldn’t possibly tell you who, in that massive pile of dead trees, is who.
If that sounds like you, you may be relieved to hear that networking is dead… at least in the traditional mind-numbing way that we’ve been taught to think about it.
You may also be relieved to hear that the new networking is less painful and results in more business.
Want to know how it’s done?
Then you’ll want to read this book.
A Tale Of Two Networkers
The intriguing thing about this book is that it’s fiction.
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