Apr 10, 2013

On The Bookshelf (Plus A Giveaway): Networking Is Dead By Melissa G. Wilson And Larry Mohl
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Written by : Michelle Church| 0 | B2B

On The Bookshelf (Plus A Giveaway): Networking Is Dead By Melissa G. Wilson And Larry Mohl

By Carol Lynn Rivera

Do you go to networking events with a pocket full of business cards and hand them out with your elevator pitch in hopes of generating a couple of leads?

Do you meet people at trade shows or seminars and hand out a few more, figuring maybe they have a friend of a friend who might be interested in what you offer?

And how well does that usually turn out?

I don’t know about you, but I have literally hundreds of business cards (all neatly stored in cases and folios) for people I’ve met at Chamber of Commerce events, social gatherings, meetups and any number of “meet-and-greets”. And I’ve never worked with a single one.

It’s not that I didn’t need insurance. Or my carpet cleaned. Or a party planned. Or a massage. It’s just that I couldn’t possibly tell you who, in that massive pile of dead trees, is who.

If that sounds like you, you may be relieved to hear that networking is dead… at least in the traditional mind-numbing way that we’ve been taught to think about it.

You may also be relieved to hear that the new networking is less painful and results in more business.

Want to know how it’s done?

Then you’ll want to read this book.

A Tale Of Two Networkers

The intriguing thing about this book is that it’s fiction.

via On The Bookshelf (Plus A Giveaway): Networking Is Dead By Melissa G. Wilson And Larry Mohl.

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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies.I specialize in blog and email marketing support.I provide advice and suggestions on utilizing available resources to improve their marketing efforts.I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!
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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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