The Golden Age
By watching episodes of Mad Men, you can get a glimpse into the golden age of marketing. This was when brands could sell products with a clever tagline on a radio commercial, TV spot or print ad. Everyone was reading the paper and families gathered around the TV every evening. Back then, media buyers had the easiest job in the world. Their primary responsibility was to get on the phone, buy TV spots and negotiate ad placements. The creatives would come up with a catchy tagline while the art department sketched some visuals to sell the client on the concept. Life was much simpler and consumers were easily swayed.
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016