Apr 7, 2013

The Shift From Brand Advertising to Brand Content
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The Golden Age

By watching episodes of Mad Men, you can get a glimpse into the golden age of marketing. This was when brands could sell products with a clever tagline on a radio commercial, TV spot or print ad. Everyone was reading the paper and families gathered around the TV every evening. Back then, media buyers had the easiest job in the world. Their primary responsibility was to get on the phone, buy TV spots and negotiate ad placements. The creatives would come up with a catchy tagline while the art department sketched some visuals to sell the client on the concept. Life was much simpler and consumers were easily swayed.

via The Shift From Brand Advertising to Brand Content.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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