Apr 5, 2013

Writing Damn Bad Copy: 7 Ways
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Written by : Karen Dietz| 0 | B2B, B2C, Business, Marketing

frowning2http://www.copyblogger.com/bad-copywriting/

You are creating content, writing stories to share, adding stories to your presentations, sharing your stories orally with clients, and you still feel like you are spinning your wheels.

So what’s going on? Why aren’t you getting traction with your stories?

Could be because you are doing one or more of these things in your story crafting. Either your story crafting needs work, your delivery needs work, or your story-to-context experience is mis-matched (right people, wrong story).

When creating content and sharing your storiesin blogs, etc., here are the places of danger, and what you want to avoid, says author Demian Farnworth at Copyblogger. You might be too:

  1. Lyrical (fancy words)
  2. Sentimental
  3. Outlandish
  4. Humerous
  5. Short
  6. Clever
  7. Advertorial

What I really like about this article is that each of these is explained fully with great examples — so you can really see and evaluate if your copy and stories are falling into any of these traps.

This article is well worth reading (and it is easy to read, too). It is always invaluable to examine what NOT to do a the same time we are learning what TO do. And the posted comments add even more insights.

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Karen Dietz

For over a decade I've been a thought leader working in the field of business storytelling. I train leaders to become compelling and influential storytellers and I work with companies/nonprofit clients to use storytelling in all major business functions. I am also the top curator in the field of business storytelling. In addition, I am a fiber artist. And I have a ton of fun doing it all!
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Karen Dietz

For over a decade I've been a thought leader working in the field of business storytelling. I train leaders to become compelling and influential storytellers and I work with companies/nonprofit clients to use storytelling in all major business functions. I am also the top curator in the field of business storytelling. In addition, I am a fiber artist. And I have a ton of fun doing it all!

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