There’s No Such Thing As Free: Pay People What They’re Worth | WTF Marketing – Fort Collins Colorado Marketing Experts
Freelancers, Small Business Owners: Don’t Accept Less Than What You’re Worth For Any Job.
Small Business Owners: Pay People What They’re Worth.
I’d like to tell you a story.
A local business, who I will not name (because I don’t believe they actually intended harm or knew how bad “spec work” requests are), decided that they were in need of a new logo.
Instead of hiring a graphic designer, this business decided that they would hold a logo design contest. They would reward the winner with $500 and a six-month membership to their business. The two runner ups would also receive memberships. Oh, and there has to be at least 25 entries or they can’t pick a winner.
Sounds innocent enough, right? (The graphic design community’s eye-roll heard round the world, aside)
Let me change the scenario for you, just a smidge.
You have cancer. You decide to crowdsource your treatment by way of a contest.
You round up a bunch of doctors and say, “I need ideas on how to cure my cancer. I need y’all to sit here and pitch me ideas on curing my cancer until we find one that works. The Doctor who finds a cure for me will get $5,000 and six months of high-fives. The next two Doctors who were closest will also get high-fives. Oh yeah – and if we don’t get at least 25 ideas, nobody wins.”
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