Apr 3, 2013

There’s No Such Thing As Free: Pay People What They’re Worth | WTF Marketing – Fort Collins Colorado Marketing Experts
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Written by : Michelle Church| 0 | B2B

Freelancers, Small Business Owners: Don’t Accept Less Than What You’re Worth For Any Job.

Small Business Owners: Pay People What They’re Worth.

I’d like to tell you a story.

A local business, who I will not name (because I don’t believe they actually intended harm or knew how bad “spec work” requests are), decided that they were in need of a new logo.

Instead of hiring a graphic designer, this business decided that they would hold a logo design contest. They would reward the winner with $500 and a six-month membership to their business. The two runner ups would also receive memberships. Oh, and there has to be at least 25 entries or they can’t pick a winner.

Sounds innocent enough, right? (The graphic design community’s eye-roll heard round the world, aside)

Let me change the scenario for you, just a smidge.

You have cancer. You decide to crowdsource your treatment by way of a contest.

You round up a bunch of doctors and say, “I need ideas on how to cure my cancer. I need y’all to sit here and pitch me ideas on curing my cancer until we find one that works. The Doctor who finds a cure for me will get $5,000 and six months of high-fives. The next two Doctors who were closest will also get high-fives. Oh yeah – and if we don’t get at least 25 ideas, nobody wins.”

via There’s No Such Thing As Free: Pay People What They’re Worth | WTF Marketing – Fort Collins Colorado Marketing Experts.

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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies.I specialize in blog and email marketing support.I provide advice and suggestions on utilizing available resources to improve their marketing efforts.I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!
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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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