We recently released an eBook filled with tips, tricks and formulas for measuring your return on investment (ROI) for your social media efforts. And we’re not talking about Fan and Follower counts!
If you’re interested in learning more about measuring both hard and soft returns with your social media, then you’ll definitely want to download this book. Just hurry! It’s only available for free download for the month of April (2013).
There are certain social media ROCKSTARS out there who provide measurable Return on Investment (ROI) for their clients. B Squared Media happens to take the stance that you can measure and prove ROI, too.
Is it easy? No. Like we said, ROCKSTARS are the ones fearlessly providing proof of ROI. It takes a certain je ne sais quoi – that special something – that extra drive and determination, and that pit in your stomach saying, “If I don’t prove this I’m toast.”
We’ve taken the time to put together the formulas and ideas behind measur- ing and proving both hard and soft returns on your social media efforts. We’ve given you the instruments – but only YOU can prove you have what it takes to play.
Are you ready?
Click the link below to download the eBook:
Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.