As Goodreads gets acquired by Amazon, its becoming clearer what people are reading.
Amazon is the king of online booksellers and, by most accounts, the most feared player in publishing. Yet last week it shelled out a reported $150 million to buy up Goodreads, a social network for book nerds with a devoted but far from enormous 16 million members. So why is most of the media convinced this is a brilliant deal?
You’ve probably heard a few of the answers already. Namely, Amazon gets to keep a potential competitor out of the hands of rivals like Apple or Barnes and Noble, while snapping up a vast trove of data on Goodreads’ members.
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