This is an interesting debate. My friend Randy makes good points, but I’ve seen social beat SEO for our brand time and again. I’m interested to see what others think about SEO versus social … I think you need a healthy dose of both, but perhaps not!
Anyone who has any type of online business needs to carefully consider the way they do online marketing.
Many businesses choose to use search engine optimization (SEO) to drive traffic to their website, while other businesses choose to mainly use social media to drive traffic. Social media includes Facebook, Twitter, Pinterest, etc.
When a person types a query into a search engine (Google, Bing, Safari, etc.) and clicks Search they get a list of websites as their results that contain the query they typed in. Most users visit websites that are shown at the top of the list or on the first page. The reason a website makes it to the top of the list is because they have very good SEO strategies. SEO is a technique that helps the search engines find and rank websites. Using proper SEO techniques greatly helps a business get traffic from the search engines.
There are businesses that claim that social media drives more traffic to their website than SEO. With online retail, for example, social media may change the way people shop. This is because friends can easily recommend places that people should shop through social media, such as Facebook.
For this reason, we have decided to check to see if social media is the best avenue for businesses to take to drive traffic to their website, or should they continue using or start using SEO strategies for much-needed traffic.
To read the rest of debate on social and SEO, click the link below.
Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.