Mar 28, 2013

This Is What Social Collaboration Looks Like
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Social Media Week in NYC was beyond an “ah-ha” moment for me. I was completely enlightened about the power behind social media – and even came to realize that much of my social media thinking was small. Too small. The class I talk about here really got my mind spinning on the ideas of social media and collaboration through social media. I thought I knew what it meant, but really, I had no idea. 

At Social Media Week in NYC a brillant man named Ferris taught a course called, “Frameworks of Collaboration” in which he underscored the importance of social collaboration.

Milton Freeman, the Nobel Prize-winning economist, often argued “cooperation without coercion.” Is it possible to achieve this feat, to work together for a common goal without pressure or persuasion?

I THINK WITH SOCIAL MEDIA IT IS POSSIBLE. ALL THINGS ARE POSSIBLE IF WE HAVE A PLAN.

collaboration

You don’t have to agree with Mr. Freeman’s ideals or theories to understand that great achievements have come, and will continue to come, from individuals breaking free from the norms and creating something new.

I was sent a video years ago as as a LOL (laugh out loud/joke) that had a man dancing alone at a concert. However, now the video is no joke. It’s now the epitome of cooperation without coercion.

Watch the video and read the rest of the article by clicking the link below.

Via the B² Blog – How To Nail Social Collaboration

 

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Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies.

Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.
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Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 


Content Curator

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.

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