When I’m speaking to a less than socially savvy audience, I can count on some variation on this question: So, what’s the point?
While those of us who dig deep into the trenches of social business and social media marketing can readily wax poetic on the bounty and splendor of social, the same can’t be said for many a small business owner.
Being told they MUST be online and MUST be engaging in social media marketing isn’t enough. Smart consumers want to know the hows and whys before they slap down those hard earned dollars. I can’t say that I blame them.
Sara Nickleberry’s article not only spells out the benefits, it also succinctly details the change in “research” that social has brought to those of us looking into buying a product or service.
Often when I am interested in a company or researching a product, I immediately look for their online presence for information. I also like to see how they are interacting online. The truth is, you want to be where your customers or clients are. And guess what? They’re on social media.
The benefits are many if social media marketing is implemented in such a way that you are present and well represented where your potential clients are looking.
Read More & Realize the Benefits: Social Media Marketing Benefits
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