5 Questions That Will Lead to Market Domination
In this post by John Jantsch of Duct Tape Marketing he asks – what makes your business different from your competition? If we are truly going to compete we have to know that answer. If we don’t know the answer, he provides suggested questions and strategy to determine your own uniqueness. In the world of competition, or in sales terminology – what IS your USP (Unique Selling Point)?
One of the things most small business struggle with mightily is differentiation. And yet, it’s probably the number one factor in the success of one business over another.
If you can’t demonstrate how your business is significantly different than every other business that says it does what you do, you are doomed to compete on price.
Being different is the first step in building a business that people care about. In some cases, this step alone can allow you to create some distance from the pack of completion.
But, and here’s where it gets truly interesting, if you really want to carve out success you must also understand that it’s often not enough to simply be different. You’ve got to be different in a way that boldly addresses the greatest unmet needs of your market.
You’ve got to uncover a way to solve the problems that no one else is even talking about solving.
See, everyone in your industry is addressing the same problems, but what if they’re the wrong problems, or at least not the most pressing problems?
Think about you industry, your business, aren’t you simply trying to meet the same needs as everyone else? My guess is that even if you’ve come up with a powerful new way to package, price, deliver and differentiate your products and services, you’re still essentially attacking the same problems and challenges with the same proven approach as everyone else.
So let me ask you this. Do you know the number one unmet need in your marketplace? Do you understand the biggest problem your customers struggle with? Do you know the thing they can’t get anyone to solve? The answer they’ve looked high and low for? The topic no one seems to have any advice on? The question they would gladly pay to have answered?
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