(This post originally appeared on the Resonance Content Marketing Blog.)
Back when Facebook launched cover photos for Pages (seems like ages ago, doesn’t it?), Zuckerberg & Co. put in place several restrictions to prevent brands from using this space to create cheesy, sales-driven billboards.
These restrictions included: no purchase or price information (“Only $5”), no contact information (URL or email address), no references to Facebook actions (“Like our Page”), and no calls to action (“Call us today”).
Last week, Facebook quietly announced that all the above restrictions were being lifted. Here’s all you need to know about the new guidelines:
Cover photos can’t be deceptive, misleading, infringe on anyone else’s copyright or be in violation of the Pages Terms. You may not encourage people to upload your cover photo to their personal timelines. Cover photos must be at least 399 pixels wide and may not include images with more than 20% text.
Confused? Here’s a handy reference guide thanks to our friends at AllFacebook:
So basically, as long as your image is less than 20% text (more on the 20% rule here), and you’re not making any fishy claims or infringing on any copyrights, you’re good to go.
That said, let’s remember to keep things classy, folks. Facebook users are already being turned off by many of the network’s monetization efforts, and they have little tolerance for in-your-face sales pitches. So enjoy your newfound freedoms, but err on the side of caution.
What do you think about Facebook’s new Cover Photo rules? Share your thoughts with us in the Comments—we’d love to hear from you!
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About the Author
A self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.
Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also a sought-after speaker and has presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.