There’s no doubt about it – creating original content on a daily, weekly, and even monthly basis takes a lot of work and creativity. Many brands produce successfully produce fresh content on a regular basis – but they may have the staff to support it. For the rest of us, content curation saves a lot of time and frustration.
The author of this post, Haley Pinkerfield, of this article says it well:
There exists a widely-held preconception that content marketing is all about the hard graft of creating original content. This is misguided on two levels. One: creating content needn’t be hard work. Two: by churning out created content alone, you run the risk of becoming a “me, me, me” brand.
Creating unique, original content that is compelling, relevant and engaging is, of course, crucial to the content marketing agenda, yet there should also be room to share curated content that fulfils the same criteria. This will tell the story that your organisation is not ego-driven, but a well-informed and active member of its respective community.
Most brands shy away from being self-promotional and “all about me.” Pinkerfield goes on in her article to provide and explain three useful tips to publish regular content as both creator and curator for your brand:
- Analyse and evaluate
- Revisit the content marketing strategy
- Measure and monitor
Learn more by reading the entire post here:
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