Your B2B Content Marketing Requires Only 5 Steps

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×

 

We often hear the expression, “content is king.” Why is this?

The crown of King Christian IV of Denmark, cur...

 

Per Nick Stamoulis of Brick Marketing,

Consumers are looking for as much information about a product/service/business/brand before making a decision as possible, especially in the B2B sector where the decisions that are made can affect a large number of people within the organization. The content that is created on behalf of a business can go a long way in establishing trust with potential clients or customers.

So how do B2B marketers go about creating effective content that drives lead generation and closes? Nick offers and describes a 5-step process for B2B content marketing campaigns. The 5 steps are as follows:

  1. Research
  2. Create and Edit
  3. Post
  4. Monitor and Share
  5. Include it in Future Content

 

Read Nick’s post to learn more:

via The 5 Step Approach to B2B Content Marketing via @NickStamoulis

Enhanced by Zemanta
0
Google+0Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes.

Fresh Curations

flock of migrating canada geese birds

Hey Portland, this Winter, when it gets Cold…

When it gets cold in Portland, it's cold!  I should know and now I know some really good news. Not only is it going to be easier to get some heat, it's gonna be cheap.  … [Read More...]

Lead Generation Ideas that Actually Work

Lead Generation Ideas that Actually Work

Part of owning a successful business is being able to generate leads. Leads will turn into sales or clients or whatever your goal is. However, coming up with the right lead … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×