Mar 26, 2013

Your B2B Content Marketing Requires Only 5 Steps

Written by : Jennifer G. Hanford| 0 |


We often hear the expression, “content is king.” Why is this?

The crown of King Christian IV of Denmark, cur...


Per Nick Stamoulis of Brick Marketing,

Consumers are looking for as much information about a product/service/business/brand before making a decision as possible, especially in the B2B sector where the decisions that are made can affect a large number of people within the organization. The content that is created on behalf of a business can go a long way in establishing trust with potential clients or customers.

So how do B2B marketers go about creating effective content that drives lead generation and closes? Nick offers and describes a 5-step process for B2B content marketing campaigns. The 5 steps are as follows:

  1. Research
  2. Create and Edit
  3. Post
  4. Monitor and Share
  5. Include it in Future Content


Read Nick’s post to learn more:

via The 5 Step Approach to B2B Content Marketing via @NickStamoulis

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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

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