We often hear the expression, “content is king.” Why is this?
Per Nick Stamoulis of Brick Marketing,
Consumers are looking for as much information about a product/service/business/brand before making a decision as possible, especially in the B2B sector where the decisions that are made can affect a large number of people within the organization. The content that is created on behalf of a business can go a long way in establishing trust with potential clients or customers.
So how do B2B marketers go about creating effective content that drives lead generation and closes? Nick offers and describes a 5-step process for B2B content marketing campaigns. The 5 steps are as follows:
- Create and Edit
- Monitor and Share
- Include it in Future Content
Read Nick’s post to learn more:
via The 5 Step Approach to B2B Content Marketing via @NickStamoulis