Your B2B Content Marketing Requires Only 5 Steps

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We often hear the expression, “content is king.” Why is this?

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Per Nick Stamoulis of Brick Marketing,

Consumers are looking for as much information about a product/service/business/brand before making a decision as possible, especially in the B2B sector where the decisions that are made can affect a large number of people within the organization. The content that is created on behalf of a business can go a long way in establishing trust with potential clients or customers.

So how do B2B marketers go about creating effective content that drives lead generation and closes? Nick offers and describes a 5-step process for B2B content marketing campaigns. The 5 steps are as follows:

  1. Research
  2. Create and Edit
  3. Post
  4. Monitor and Share
  5. Include it in Future Content

 

Read Nick’s post to learn more:

via The 5 Step Approach to B2B Content Marketing via @NickStamoulis

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Content Curator Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes.

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