So you are planning a trip to Jamaica and it’s your first time going to the island paradise. You read the latest websites and travel sites for news, reviews, tips, and ideas to begin to plan your itinerary.
After reading many reviews you decide on Negril, Jamaica. Now what to do exactly is another story.
Wouldn’t it be completely awesome for you to get a collection of curated travel stories and trips with details from other travelers who spent a vacation there. I am not the only one who thinks this is a great idea as you will see from reading this article.
Excerpt from the article.
AB: We spent last year talking to hundreds of travelers for hours on end to understand what their pain points were. One of the biggest things that emerged was the utter lack of itineraries on the web for the independent traveler.
In fact, travelers had built extensive coping mechanisms for it – like going to tour operator sites to copy the itinerary structure there. Soon, we realized that there was something unique about itineraries – folks will do a lot of work creating one (typically in a spreadsheet), carry it with them on the trip (printed out) and then share it with friends when they are back (through emails and Facebook photos). So if some start-up cracked that nut, they could solve the most vexing business problem in online travel – the long purchase funnel. And as a bonus, they would end up with the most context around a user’s actual trip. That could then open up a beachhead into recommending the right local tours and activities, and a fantastic lead-generation platform.
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