In this post by Nadia Goodman, of Entrepreneur, The Secrets of What Makes a Product Go Viral, you’ll discover how Purell put their hand sanitizer everywhere. We might think it’s luck that makes a product go viral. It’s not, according to the post, it’s science.
According to Berger’s research, specific circumstances and attributes empower consumers to share a given product. Any business can leverage those insights to create a viral hit. “You don’t need a huge advertising budget,” Berger says.
There are six key factors that inspire your clients to share your product or service. The six are:
- Social currency, where your customer will share your product or service if it makes them feel special or ahead of the curve.
- Triggers that remind us regularly about the product or service.
- Emotional impact can produce product evangelists who brag about you to everyone.
- Visibility making your product or service stand out. It may be your logo, colors or an icon that makes your product or service easily recognizable.
- Practical value, meaning your product or service becomes indispensable to your customer.
- Stories allow your customers an easy way to share your business.
Check it out!