Mar 25, 2013

Tips for Going Viral with Your Product
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Written by : Debra Simpson| 0 | Marketing
Hand Sanitizer -- 5/12/09

Purell Hand Sanitizer (Photo credit: NCReedplayer)

In this post by Nadia Goodman, of Entrepreneur, The Secrets of What Makes a Product Go Viral, you’ll discover how Purell put their hand sanitizer everywhere. We might think it’s luck that makes a product go viral. It’s not, according to the post, it’s science.

According to Berger’s research, specific circumstances and attributes empower consumers to share a given product. Any business can leverage those insights to create a viral hit. “You don’t need a huge advertising budget,” Berger says.

There are six key factors that inspire your clients to share your product or service. The six are:

  1. Social currency, where your customer will share your product or service if it makes them feel special or ahead of the curve.
  2. Triggers that remind us regularly about the product or service.
  3. Emotional impact can produce product evangelists who brag about you to everyone.
  4. Visibility making your product or service stand out. It may be your logo, colors or an icon that makes your product or service easily recognizable.
  5. Practical value, meaning your product or service becomes indispensable to your customer.
  6. Stories allow your customers an easy way to share your business.

Check it out!

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Debra Simpson

Debra Simpson is a website and social media consultant who specializes in publishing content online. With her knowledge of the digital world and passion for publishing, she designs easy-to-use solutions to assist clients in advancing their online presence.

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Debra Simpson

Debra Simpson is a website and social media consultant who specializes in publishing content online. With her knowledge of the digital world and passion for publishing, she designs easy-to-use solutions to assist clients in advancing their online presence.

More Curations by Debra