This is the last post I authored for the Social Solutions Collective. And while I’m trying to keep an open mind about the new Timeline coming to Facebook, I’ll admit I’m a bit worried about users adopting a multi-feed system. It’s all “wait and see” until we can test posting and see data on the new look!
I’m sure I’m not the only one laying awake at night wondering how the new Facebook Timeline will affect our social media strategies. Though we can only speculate until the ever-changing social channel comes to our News Feed, there is one thing that remains constant:
It’s all about the content.
I truly think if we stick with the quick tips listed below, that the metamorphosis may not be so bad.
- Give something of VALUE: Tips, hints, insights, problem solvers, breaking news, etc. Don’t make it all about you, but do make it relevant to your brand’s industry.
- Post DAILY: Even if you don’t have original items to share as Facebook content, you can find/curate information relevant to your brand to share with your audience. It’s yet to be seen if the amount of posting will need to increase with the new Timeline, since it may act more like a fast-moving Twitter feed. Since ALL posts will be seen on the ‘Following’ and ‘Most Recent’ Feeds, posting once per day may not be enough to be seen.
- SHOW versus TELL: With many of the new improvements revolving around pictures and visual elements, it will be more important than ever to use visuals to aid your Facebook content. My suggestion is to consider all of your visuals … pictures for posts, your Cover Photo, your avatar, etc.
To view the last three tips, read the complete post at: Social Solutions Collective – Quick Tip Guide To Facebook Content
Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.