New autocomplete functionality and combined results are just a couple of the tweaks being launched with Linkedin’s new Unified Search. Its similarities to Facebook’s Graph Search are many, as it’s a search functionality focused on your connections, groups and companies and not a wide sweep of the platform as a whole.
As the article states:
“The results are always influenced by the composition of my network, who I’m connected to as well as who I am and what’s in my profile,” said Brad Mauney, LinkedIn product lead for identity products, in a recent interview with VentureBeat.”
Search is a key component when it comes to social business and marketing, as it isn’t enough to simply connect and follow. Best practices require the social user to search out the connections and groups that share the top quality content we want to share and discuss with our own audiences. This refined search should make that content cultivation practice even easier with targeted results based on the connections you already maintain and the conversations in which you are already engaged as member of Linkedin Groups.
The new search functionality also focuses on lead generation:
You can also do a highly specific people search — perfect for finding those two or three or five leads who can get you exactly what you want, whether it’s a big sale or a new job — and you can save searches and get alerts when new results come up on LinkedIn’s radar.
I’m looking forward to testing Linkedin’s new search functionality and measuring the increase in productivity and shareable content its targeted results make available to me.
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