Mar 25, 2013

Seeds and Leads: Lead Nurturing is Like Gardening via @collectivess
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This is my latest post for Social Solutions Collective. I compare lead conversion/nurturing to spring gardening. Spring is here, right? The weather has yet to catch up with the season, but at least it’s close by. 

Leads are the lifeblood of business. The more leads you generate, the more likely it is that some of those will convert to clients. When nurtured properly, they may become very loyal clients who refer you to others.

Garden with some tulips and narcissus

Garden with some tulips and narcissus (Photo credit: Wikipedia)

Eloqua published an article a little over a year ago with 5 lead conversion tips. Among other things, it is important to first of all qualify your leads, then score them. Only then will you be able to tell if they need to be nurtured.

Early lead nurturing techniques include the following:

Setting realistic expectations about when you will contact leads and sticking with your promised time frames

Offering immediate value, such as giving leads information they are able to use, even if they don’t choose to do business with you

Asking leads for permission to stay in touch

Listening to the leads…then listening some more…to understand their pain points and needs

 

You can read more in the complete post:

Lead Conversion Is Like Spring Gardening via Social Solutions Collective

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.
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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

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