This is my latest post for Social Solutions Collective. I compare lead conversion/nurturing to spring gardening. Spring is here, right? The weather has yet to catch up with the season, but at least it’s close by.
Leads are the lifeblood of business. The more leads you generate, the more likely it is that some of those will convert to clients. When nurtured properly, they may become very loyal clients who refer you to others.
Eloqua published an article a little over a year ago with 5 lead conversion tips. Among other things, it is important to first of all qualify your leads, then score them. Only then will you be able to tell if they need to be nurtured.
Early lead nurturing techniques include the following:
Setting realistic expectations about when you will contact leads and sticking with your promised time frames
Offering immediate value, such as giving leads information they are able to use, even if they don’t choose to do business with you
Asking leads for permission to stay in touch
Listening to the leads…then listening some more…to understand their pain points and needs
You can read more in the complete post:
Lead Conversion Is Like Spring Gardening via Social Solutions Collective
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