Professionals who help entrepreneurs and businesses with their social media needs and strategies know it: There is no shortcut to success. You cannot just have a website and expect the whole world to flock to it, especially if you don’t know your audience and what makes them tilt.
As Pam Moore mentions, “You need to develop an integrated business platform that will inspire, connect, entertain and attract your target customers to you. It must inspire, educate and engage them in a way that builds trust, nurtures relationships and makes them know you are relevant to their business and / or life.”
Pam’s article is not for the faint at heart. She delivers a scathing but much needed educational “rant” on what businesses need to do before they decide to do social media.
“Stand up, take responsibility for your business and do what needs to be done, period!”
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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