Mar 23, 2013

Pinterest Analytics: A Getting Started Guide
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pinterest analyticsPinterest recently launched their analytics product, an eagerly anticipated feature allowing personal and business accounts to track and measure the actions of their customers.

While Pinterest has exploded with over 10 million U.S. monthly unique visitors, without accurate analytic intelligence, many marketers have been slow to embrace it as a viable component to their digital strategy.

What Pinterest Analytics Is

Those eager to get their hands on Pinterest data and gain insight into their top pins and re-pins will appreciate the convenient integration.

Anyone with a verified Pinterest account, be it a personal or business account will be able to view who is repinning content, how often content is shared and which pins are receiving the most traffic.

What Pinterest Analytics Is Not

If you are looking for data similar to Facebook insights you will be severely disappointed. Pinterest analytics is a free feature, thus leaving the scope and depth of the data very limited in my opinion. Details such as demographics, age, gender, country or city are not available.

Pinterest analytics are only tied to content shared from your verified website. This means that pins from any other source will not be tracked and included in your stats. This is an unfortunate loss of data for any business sharing unique content as well as curating content.

Read more here: A Pinterest Analytics Getting Started Guide.

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Rebekah Radice

Rebekah is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 18 years.

Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.

Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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Rebekah Radice

Rebekah is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 18 years. Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan. Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!

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