If you’re using social media, you’re using content marketing.
Each social media site — LinkedIn, Facebook, Pinterest, Twitter — has a different purpose. Otherwise we’d only need Facebook, right?
Some peeps fancy the quickness of Twitter, others enjoy the visual elements on Pinterest, and we can’t forget those who loathe Facebook with a passion!
That said, how does repeat content – or sharing the same exact same message/link on Facebook, Twitter, LinkedIn and Pinterest – make people want to join each community you own?
Think about it. If all of your social sites are merely passing along the same message, or the same content about your _______ (Fill in the blank: blog post, webinar, event), what’s enticing me to join them all?
Market Messages By Platform
When I see repeat content I typically unfollow the user. It seems harsh, but hey, my feeds are noisy enough as it is.
The way I see it, each social media platform is meant to have a different content marketing strategy. For example, LinkedIn skews more professional or educational, while Pinterest allows for a marketing mix of edutainment (entertainment + education).
And while you might post 10 to 20 tweets per day on Twitter, posting that much to Facebook is frowned upon.
Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.