Mar 22, 2013

Are You Making This Common Content Marketing Mistake?
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If you’re using social media, you’re using content marketing.

Each social media site — LinkedIn, Facebook, Pinterest, Twitter — has a different purpose. Otherwise we’d only need Facebook, right?

Some peeps fancy the quickness of Twitter, others enjoy the visual elements on Pinterest, and we can’t forget those who loathe Facebook with a passion!

That said, how does repeat content – or sharing the same exact same message/link on Facebook, Twitter, LinkedIn and Pinterest – make people want to join each community you own?

Think about it. If all of your social sites are merely passing along the same message, or the same content about your _______ (Fill in the blank: blog post, webinar, event), what’s enticing me to join them all?

B-O-R-I-N-G.

mistake

Market Messages By Platform

When I see repeat content I typically unfollow the user. It seems harsh, but hey, my feeds are noisy enough as it is.

The way I see it, each social media platform is meant to have a different content marketing strategy. For example, LinkedIn skews more professional or educational, while Pinterest allows for a marketing mix of edutainment (entertainment + education).

And while you might post 10 to 20 tweets per day on Twitter, posting that much to Facebook is frowned upon.

Via B² Blog – A Content Marketing MUST: Delete Repeats

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies.

Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.

More Curations by Brooke