In 2013 more than ever, content will be king. According to Doug Kessler, Creative Director and Co-Founder of Velocity Partners, it’s “tipping this year because it works. Content is the engine of search, social, outbound and Web marketing.” So with that in mind, what are you doing to jump on the content train?
To help you decide which content marketing methods are right for you, here’s a list of 15 types that work. Which will you use this year to build your business?
1. Blog Posts
It should come as no surprise to see blog posts on this list—blogs are often the first thing that comes to mind when people think content marketing—but that’s only because blogs are such a natural way to promote your message. By setting up a blog, you create a resource for your customers and a place that reinforces your brand.
2. Guest Blog Posts
Just as important as writing posts on your own blog is contributing elsewhere online—in fact, according to author Jeff Goins, “Guest-posting is the single most important strategy for growing your blog readership and platform.” When you write articles on other websites, you get your content in front of new audiences and expand your presence.
3. How-To Guides
Whether in a video, a blog post, a series of photos, or a website page, how-to guides draw readers in and give you a chance to demonstrate your subject expertise. Use them to show your audience how to complete a project, learn a new skill, or put into practice some specific tips.
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