I love how Michael walks us through the process of creating a story that sells. Do you know what part of the story needs the most focus from you in order to make the sale? And it is not the ending or call to action!!
And I really like the notion of a buying vision that Michael offers to us as another tip. Oh yeah, and he tells us how to make the customer the hero, not the victim. That’s essential to master.
I also am thrilled that he makes sure we all understand that when telling your story to a prospect, it is just as critical to listen to their story in return if you wantto be successful.
Better yet, there are examples he shares of a story that won’t sell, and a story that will. Double yeah!
Thanks Michael for these great tools.
Now go watch the video and get those stories in shape so you can make those sales and increase your biz 🙂
Here’s the link:
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