Content curation is certainly gaining popularity it seems…just look at all the wonderful content here on the Internet Billboards site! Heidi Cohen lists 9 content curation resources and some are right under your nose! These are the nine, which she describes in more detail:
- Your Own Content
- Harness the Power of Google
- Keep Track of the Social Media Stream for Your Keywords
- Monitor the Top Blogs in Your Category
- Watch the Top News Outlets in Your Field
- Receive Tailored Newsletter Roundups in Your Field
- Check Out Your Industry’s Associations
- Leverage the Power of Industry Conferences
- Ask Your Community To Share Their Latest Gems
Great information! ~ Jennifer G. Hanford
Content Curation: 3 Critical Facts [Research]
While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, for creating content.
Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems.
Content curation as part of content marketing strategy – 3 Facts
Almost 60% of content marketers use some form of content curation according to Curata’s 2012 B2B Marketing Trends Report. Doing curation well can give you a competitive advantage because it’s a low cost way to expand your content marketing offering.
Over half of respondents have been curating content less than one year. This shows that content curation is still a relatively new content marketing tool. Further adoption is taking time. This is attributable to the fact that content curation still requires additional resources for most marketers in the form of editors who select the content and augment it with useful insights. For others, it may also involve other forms of services to aggregate the information.
Over 40% of marketers don’t track the performance of their content curation program. As with any marketing program, in order to measure success, you need to have well defined, specific goals and related metrics. Further, it’s important to incorporate a call-to-action and tracking code to help assess your results. Also, of note, content curation wasn’t successful for one out of seven content marketers. Before cutting off your program, ensure that you’ve got the correct metrics in place and the means to capture the appropriate data.
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