Mar 17, 2013

Why search engine results rarely mirror the real world
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From the article:

“On NPR’s Science Friday radio program, I heard an interview with Microsoft Research Lab co-director Eric Horvitz. He was telling a story about how search results impact people’s perception.

How Search Impacts “Cyber-Chondriacs”

In the story, people who had a severe headache would search for it in search engines. Search results listing “brain tumor” as a potential cause would come up just about as much as “coffee withdrawal”.”

A really good reminder of the basic rule in marketing: If you don’t optimize your messages, you will never be able to reach the right audience.

Search Engine Results Don’t Mirror the Real World #SEO.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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