The 7 Pearls of Selling Wisdom
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Jeff Kline – Enjoy!
The concept of “selling” is different these days. And that’s because customers are different.
Today’s customers are more educated and informed than ever. Much of this is a result of the Internet, which expedites word of mouth and provides consumers with easy access to thousands of product reviews. For this reason, old school “Slippery Sam” sales techniques are no longer effective. Customers today see right through gimmicky sales tactics, preferring instead to buy from individuals and companies they trust.
Emerging ideas about selling – what I like to call “Selling Wisdom” – focus on building trusting customer relationships. Selling Wisdom abandons coercion and embraces integrity. It’s about understanding your customers’ needs, tailoring high-quality solutions, and providing honest, educational information about your product.
Most importantly, Selling Wisdom dictates that you always treat your customers with the highest level of respect.
THE 7 PEARLS OF “SELLING WISDOM”
1) Infuse sales into your company’s DNA.
Don’t think of Sales as a single department or tactic. Instead, establish a totally sales-driven organization in which everyone sells. Every individual in your company should be expected to participate in selling – whether it’s the way the receptionist answers the phone or the message the marketing team communicates in a brochure.
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