So you’ve probably set up a Facebook page for your business and you’re wondering how all of this engagement is paying off. Social media can be a major time waster if done incorrectly, and where is this so-called return on investment?
I work with so many business owners who don’t understand that you can’t just do social media to build your brand online. You really have to be social but at the same time you can’t forget to think about how social marketing plays a role in the customer lifecycle.
And it’s not just about publishing fluffy, shareable content purely to get noticed. It’s about building a profitable social marketing strategy where you don’t waste your time (or money).
Facebook business pages are designed to help you connect with your audience while giving readers the opportunity to share your content with their community.
This doesn’t work so well when, according to Facebook, the average brand post only reaches 16% of fans.
But, you can cheat the system. Well sort of…
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
Latest posts by Rebekah Radice (see all)
- Social Media Success – Five Key Numbers to Watch [Infographic] - September 8, 2013
- Social Media and Blogging: 4 Ways to Maintain Both and Gain Momentum - September 7, 2013
- 7 Point Checklist to Dominate Your Personal Brand Using Google Plus - September 6, 2013