So often when I ask marketers or business owners why they’re not blogging, they shrug and say “I’m just not a writer.”
The thing is, when people read blogs, they’re not looking for great writing (although sharpening your skills in that area can never hurt). They’re looking for answers.
In the latest episode of the Social Media Marketing Podcast, Mike Stelzner talks with Stanford Smith, co-author of Born to Blog, about the five traits that make a successful blogger. And no, a degree in English didn’t make the list.
Give it a listen at Becoming a Blogger, Do You Have What it Takes? | Social Media Examiner.