Mar 15, 2013

8 Tips For Better Content – Social Solutions Collective
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Content Marketing isn’t just a hot topic, it’s a way to entice people to engage with your brand, read your blog and interact with your articles, and do the same across social media platforms.

It’s no secret that good content can:

  • Drive website traffic
  • Generate leads
  • Retain customers
  • Educate potential & current clients
  • Build brand loyalty & awareness

content

However, sometimes we get stuck in a rut where we don’t share enough, or share what WE think is “awesome”, making rookie mistakes that may cost us clients or leads. In an effort to break out of the content slump, I’ve come up with eight steps you should consider when creating content.

Content Marketing in 8 Steps:

Via Social Solutions Collective – Spring Into Content Marketing In 8 Steps

 

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies.

Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12

  • Celene Harrelson

    Brook, I so enjoyed reading your article. With the push for more content on the web, one thing I see is over use of PLR which can defeat the purpose. I love your tips to create higher quality content and agree whole-heartedly!

    • Thank you, Celene! I’m hoping over time that the ‘posers’ are weeded out and the good brands/businesses/people can rise to the top (and above the noise).


Content Curator

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.

More Curations by Brooke