Content Marketing isn’t just a hot topic, it’s a way to entice people to engage with your brand, read your blog and interact with your articles, and do the same across social media platforms.
It’s no secret that good content can:
- Drive website traffic
- Generate leads
- Retain customers
- Educate potential & current clients
- Build brand loyalty & awareness
However, sometimes we get stuck in a rut where we don’t share enough, or share what WE think is “awesome”, making rookie mistakes that may cost us clients or leads. In an effort to break out of the content slump, I’ve come up with eight steps you should consider when creating content.
Content Marketing in 8 Steps:
Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.