You need consistency to be successful online. Surprised? Thought the ingredient would be some crazy unknown thing? Nah!
CONSISTENCY WITH YOUR ONLINE CONTENT AND MARKETING IS WHAT WILL MAKE YOU A PRO (OR LABEL YOU AN AMATEUR).
Think about it. I’m sure the pieces of content you subscribe to come, as expected, on a particular day, maybe even at a particular time. Those people work hard to make sure their content is delivered when it’s promised.
They’re professionals. The same should go for you; don’t wait until the last minute to put your content together.
Make Deposits In Your Bank
Writing a post the day before it’s due may work for some writers, but it doesn’t work for most. This is an especially bad idea if you’re not the best at spelling and grammar. You want to make sure you have plenty of time for a second set of eyeballs to look over your content for editing.
For the B2 Blog, I try to have at least three articles banked at all times. I’m not saying this works for everyone – but when something comes up, whether it be writers block, a sudden client call, a RFP, or an emergency needing my immediate attention, I know we’re going to be able to post our blog article on Wednesday morning each week. Without fail.
I generate ideas for posts on a near-daily basis while attending webinars, with books I’m reading or through social media. My secret to banking is that as soon as the idea pops into my head I run into WordPress and make a temporary headline and jot down quick notes or a couple of sentences in the body. This helps me come back later and flesh out the subject.
Many people use Evernote to keep track of post ideas (and it’s FREE!).
Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.