I think that we can now finally say with confidence that social media is here to stay. And more and more businesses are adopting it with very high hopes. But does it work?
You have to be living in a remote village in the tropical rainforest devoid of all technology in order not to have noticed the social media revolution. Even if you are one of those people whose catchphrase has become “no – I don’t do Twitter/Facebook/Pinterest/Linkedin (delete as appropriate)” the buzz about social media and its potential for improving business cannot have escaped you. The most crucial conversation every business owners should be having today is the one that goes “should I or shouldn’t I be using social media in my business and if yes, with who, about what and how?”
Despite what you may have heard, social media is not the cure all pill for business woes. What’s more it is definitely not a quick fix. So put aside any hope of signing up for a new Twitter account today and watching the sales register ring up hundreds of dollar in new business the next day. If it makes it easier to understand; substitute the words “social media” for “online networking”. Like off-line networking, social media’s primary purpose is building lasting relationships. The sort of relationships that result in friends, advocates and supporters that share your message, connecting you to the “right” people for your business and provide you with a window into the problems aspirations issues and needs of your tribe.
Tags: Facebook, Google, lilach bullock, Pinterest, should you be using social media for your business, Social Media, social media business, social media cure, social media fad, Social Media Marketing, social media pill, twitter
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.
A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
Latest posts by Lilach Bullock (see all)
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