Mar 11, 2013

Is Foursquare a viable marketing tool?
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Is Foursquare for stalkers or real marketers? I think it can be a great marketing tool if used right – here’s how to use it, and 6 fool proof ways to capitalise your business on the popular social network.

With over 9 million people on Foursquare, and an estimated 250,000 businesses since it first launched in 2009, this just goes to show Foursquare’s versatility as both a domain for the nosey and inquisitive among us, but also how it can be utilized as a growth mechanism for small businesses.

Although I was relatively late to jump on the ‘Foursquare bandwagon’, what first attracted me to using the app on a regular basis was its sense of fun and playfulness. From checking into your home, or popping round your friends for a coffee, the fact that Foursquare, like no other, rewards you with points, ‘badges’, and other incentives makes the whole experience, quite frankly…well…addictive. For me, it feeds my inquisitive nature, and whilst there are other similar geolocation ‘check-in’ apps, such as the ‘places’ tool on Facebook or Twitter, Foursquare, is the ‘social media phenomenon’ that offers the most value for time invested and what’s more has for potential for leveraging customer support to increase your business profits.

via foursquare – for stalkers or real marketers?.

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Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.

A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.

When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence. Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market. Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients. After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month. A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship. When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.

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