At the start of the modern social networking phenomenon in 2007, I thought the concept of online communities was going to be another fad that would quickly drop from existence. After all, MySpace and Friendster skyrocketed the social media ladder and dropped just as fast. I was almost certain this new era would be no different. At its infancy I didn’t bother trying to grasp the first big guys, Facebook or Twitter. Clearly, I was mistaken and I quickly learned the impact these sites could have on my brand and my business.
As Editor at thetravolution.com, I focus on writing about local travel through Europe, offering travel tips, and trip planning ideas. It’s an area that intrigues a lot of busy independent people, families, workaholics and escapists looking for a change. I knew the demand for travel information was high – at least
50% of blog readers read travel blogs. Thumbs up for me, right? Not quite. No matter how much demand there is for your expertise or brand, you can’t possibly succeed if no one knows that you (or your website) exist. Trying not to drown in a sea of online information is almost impossible and getting others to take notice of what you have to offer can be your biggest challenge.
Latest posts by Jennifer G. Hanford (see all)
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