In case your wondering about inbound advertising and going “Huh” isn’t it inbound marketing, well yes it is. As you will see from the people at HubSpot, and you can call it what you like. I tend to like inbound advertising, as I personally think that is the next evolution of this paradigm shift in online collective intelligence.
Inbound advertising is much more about appealing to your sense of tastes, likes and dislikes, then it is say just creating some educational content marketing. Not to overly simplify what HubSpot does because they have an award winning program. But seriously creating content just for the sake of creating content and capturing leads is really just the tip of the iceburg.
Facebook is focusing heavily on creating a better user experience, to better understand this inbound advertising phenomena but one which alines your personal tastes and likes with it’s advertisers and at the same time again giving you a better user experience.
From the Hubspot blog…
5 Create more compelling content.
The way Facebook is now surfacing top-shared articles reminds us of a LinkedIn Today-like method for featuring top content. This means it’s in your best interest to use Facebook as a way to promote your more public-facing content — such as blog content, for instance — to try to get your best content more viral reach.But here’s the secret when it comes to creating viral reach: It’s all about sharing compelling content. Facebook is exploding with content daily, and unless your content stands out from the crowd in terms of value and interest, it won’t gain the visibility it needs. As shown below, Facebook will, in a news-like fashion, aggregate the most frequently shared content from a publisher, and include the company logo alongside that. As a content creator, you’ll need to work hard to create remarkable content that is shared so widely.
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016