Should You Use A Popup Subscription Box On Your Blog?
If you have ever considered a pop-up…THIS is a great post to read FIRST!
March 8, 2013 By Carol Lynn Rivera
Ugh. I hate those popups! I bet you do too. Or, if hate is too strong a word, mild annoyance may suffice.
But doesn’t it seem like every site has one?
And you’re torn between the camp that tells you “it works!” and the camp that tells you “I’d never, ever, in a billion years and even if you were the last blog on earth sign up with one of those boxes.”
But you want to build your email list, so what’s a marketer to do?
Well, I’m not going to tell you. But I am going to tell you what I’ve done, what worked for me, and my opinion on the matter based on results I’ve seen and feedback I’ve gotten.
Popups: Why We Hate Them
I think it’s important, before you decide on any tactic, to understand the objections.
When it comes to popups, they’re often associated with spam, scams and advertising.
We got smart enough to block ads on sites so advertisers built a better mousetrap and showed them over sites. Of course, we can block popups now too, but they still persist in many forms and configurations.
And who isn’t offering some free download for the price of an email address? “Give something away” has become a marketing mantra and everyone has at least a few pages worth of an eBook for that purpose.
I don’t know about you but I have a very large folder full of free downloads. Some I wanted, and joined the list just to get them. Some I didn’t, but I wanted to be on the list and I got sent “the free thing”. I lie to myself and say that I’ll eventually read them all.
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