However, I also LOVE the idea that social media is a tool for truth. The idea that anyone with wifi and a computer can learn something completely new just by visiting Google and typing in a name, place or thing makes me dizzy with delight.
BUT THERE’S A CAVEAT …
Does Google = Groupthink?
If you and I were to sit down with our laptops, side by side, and Google something, our results would not be the same. No, in fact, they’d be quite different. This is because Google, like other sites, uses algorithms to make Googling a more user-based experience.
Your Google search will return items based on your past Google searches, on your cookies and other various variables that this “lay person” isn’t privy to. Algorithms and filter bubbles, while providing a more enriched search, may also hurt us.
What happens if we’re looking for a clean, unbiased view? Does Google force us into Groupthink?
Read the entire article here: Google: Friend or Foe
Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.