Mar 6, 2013

Does Google Generate Groupthink?
Share

Let me start by saying I LOVE Google. I don’t Bing or Yahoo, I Google.

I use GmailGoogle AlertsGoogle Keywords, and Google Analytics … And I know I’m not the only person out there who has endless adoration for the behemoth.

However, I also LOVE the idea that social media is a tool for truth. The idea that anyone with wifi and a computer can learn something completely new just by visiting Google and typing in a name, place or thing makes me dizzy with delight.

BUT THERE’S A CAVEAT …

 

29578v7-max-450x4501

Does Google = Groupthink?

If you and I were to sit down with our laptops, side by side, and Google something, our results would not be the same. No, in fact, they’d be quite different. This is because Google, like other sites, uses algorithms to make Googling a more user-based experience.

Your Google search will return items based on your past Google searches, on your cookies and other various variables that this “lay person” isn’t privy to. Algorithms and filter bubbles, while providing a more enriched search, may also hurt us.

What happens if we’re looking for a clean, unbiased view? Does Google force us into Groupthink?

Read the entire article here: Google: Friend or Foe 

Tags: , ,

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies.

Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.
0
Opt In Image
HIT VIRTUAL
Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 


Content Curator

Brooke Ballard

Like many of you, Chief Social Strategist and Founder of B Squared Media, Brooke Ballard, has seen a fundamental shift in business due to social media. How do businesses take advantage of this? Where do they start? Is social media for everyone? In-the-trenches social media experience helps B Squared Media answer these questions for companies seeking to formulate successful social strategies. Using tactics developed in her yearlong honors thesis study, Brooke helps bright and innovative entities develop social strategies around content curation. Good content boosts trust and loyalty among customers. By focusing on "what is" (psychographics: values, interests, beliefs and attitudes) and letting go of "what might be" (demographics) brands can secure a closer connection to consumers and their buying habits. Simply put: Think conversation, Not campaign.

More Curations by Brooke