Mar 5, 2013

Storytelling in Web Design » Web Marketing Today
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Storytelling in Web Design

MARCH 4, 2013 • DREW COFFIN

Storytelling is a powerful form of communication. But marketers often neglect storytelling. In this post I will provide you with ways you can begin to integrate storytelling with your brand.

Show Don’t Tell

If you have ever taken a creative writing class, you probably were told “show, don’t tell,” when writing. The same is true for storytelling within a brand. By simply presenting a setting, character, and action, business storytellers allow customers to enter into the story of their brands in a personal, relatable way. In many cases, the character can be the customer and the action can be the sale.

What Is Your Brand’s Story?

Before you can begin to tell your brand’s story, you have to figure out what it is. Who are you? What are you selling? Why does it matter? What kind of atmosphere do you want representing your business? Who are your primary customers? The answers to these questions all play a role in crafting your brand’s story.

Tools for Brand Storytelling

Once you have your story in mind, you can begin to use different design elements to craft your story. Here are some of the design elements useful in storytelling.

via Storytelling in Web Design » Web Marketing Today.

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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies.I specialize in blog and email marketing support.I provide advice and suggestions on utilizing available resources to improve their marketing efforts.I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!
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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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