Content marketing is on the rise and many companies are really beginning to take it very seriously. Study after study which has been done, indicate large percentages of businesses are increasing their budget’s for well written, well thought out material.
They also have cited in many of these studies that having the resources required, and the time it takes to make that great content happen is also their biggest challenge.
In another words getting the content out the door and published on a set time table is very challenging.
So with that said, it becomes critical to maximize the effectiveness of the content that is being produced. This piece written by Andrew Delamarter is smart.
He knows what he is talking about. Taking Andrew’s advice, it is possible to perfect the craft of not only writing amazing content, but also simultaneously ensuring that the work will achieve as Andrew has said content marketing nirvana.
Many content producers are simply creating content that is not giving them the satisfaction they desire, and worse yet, is not meeting the needs and desires of their audience, or even worse than this, because of a poorly executed strategy, they virtually have no audience at all.
The author here Andrew Delamarter is Director of Search Marketing at Huge, where he specializes in online marketing with a focus on SEO, content marketing strategy, and paid search advertising. Andrew has led engagements for some of the world’s top brands, developing global strategies aligning social, local, PPC, and SEO tactics around core keywords and brand assets. Andrew’s clients include a roster of brands including Unilever, Pizza Hut, Target, Barneys, and many more.
Just follow Andrew’s checklist from the original article and you will be on your way to content bliss.
In Andrews words.
“Start With a Strategy!
The first and most important step in making sure your content is keyword-focused and aligned to you keyword strategy. And what drives your keyword strategy? Your users, target market, and potential customers. Keywords represent concepts, and concepts are shaped by content, so take what you want to say and distill it down to key phrases.
There are lots of great posts on about creating a solid content marketing strategy and translating this strategy into a solid editorial plan. Dig into this body of knowledge.
Once you have a keyword-informed content strategy in place, you start creating the content. This is another big area deserving an article in itself, so suffice it to say your content is cost-effectively produced, meets quality standards, and is appropriate for your audience and the context (social, website, mobile, etc.)”.
I give this article an 8 out of 10 on my content curation scale as it is to the point and gives a great action plan to achieve the desired result.
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