He is the author of SEO Bootcamp, a comprehensive guide to understanding search engine optimization. He is an accomplished speaker covering topics ranging from Social Media, Search Engine Optimization, Content Marketing and Business Blogging.
In addition, he teaches the Social Media Tools course (including Facebook, Twitter, LinkedIn, Google Plus and Pinterest) for San Francisco State’s Social Media Marketing Professional Development Certificate Program.
He’s the president of Right Mix Marketing Tom Treanor.
I like to cover the Right Mix Marketing Blog because Tom and his contributors produce some great content. I have given commentary on a few of their articles so far on IB.
so let’s review.
This piece is relatively short and sweet, but it’s a time saver because it get’s right to the point. So I think it scores some points there, and it has a little entertainment value as well. Can anyone say Shark Tank.
Basically if you are a tech start up and you have coverage from the major tech websites, like Mashable, or Techcrunch to name a couple, although if you are feeling generous, and would like to support the underdog I would like to mention our Tech Curator here on IB, Devinder Maheshwari and his tech site at thetecnica.com
Once established you can certainly rise very quickly, but what happens when that entire process comes crashing to a stop. When it runs out of gas, will your shiny new tech start up plummet into obscurity.
In Tom’s words.
“But what happens when you’re no longer the New, New Thing?
What happens when you’ve been around for a few months? How do you capture and keep that momentum from the coming out party?
I hope you’ve been building SEO into your plan from the start.
Designing an SEO-friendly site, creating a strategic SEO Content strategy, and tying your PR and Social Media efforts to this strategy can keep your tech startup from sinking into obscurity when the press stops writing.
It’s not something to develop AFTER the media frenzy. It’s best to do it from the get-go so all of the media mentions support and build up your SEO.”
I give this article an 8 out of 10 on my Curator’s Scale because of it’s wit, time saving, and because of the significance of the advice.
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