I love this new twist on storytelling! Reframing storytelling as ‘experience communications’ is right on.
When I work coaching businesses in storytelling I always end up asking them “What kind of an experience do you want your audience to have when you share a story?”
That question and its answer often cuts to the chase about what the story is all about, and how to craft/leverage it for best results.
This podcast is about 20 minutes long and I hope you get a lot of good info from it.
This review was written by Karen Dietz (@kdietz) who curates on business storytelling.
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