Is Facebook a utility? Well certainly not in the conventional sense of the word, but in the 21st century new era of technology and the web, the answer is a resounding yes. This article speaks to the very essence of why it has become a utility, and why teens are starting to think Facebook is not really so cool anymore.
When Branch co-founder Josh Miller asked his fifteen-year-old sister what was hot, she said Facebook had gone cold. “She tries to visit Facebook as infrequently as possible,” Miller wrote, because it’s addictive, and because it’s not as fun as Instagram. “Facebook may have an irreversibly bad brand,” Miller concluded. But what if it’s not about brand, but about the changing definition of what’s fun and addictive online? Perhaps more importantly, the community on Facebook and the culture of the web is changing, and privacy is starting to trump sharing for young users.
Yes I think that is part of it, but for the most part Facebook as a utility has a far less sustainable model. As drones and drones of people, primarily young kids flock to other applications and platforms, such as SnapChat or Tumblr Facebook not only loses it’s relevance, but eventually will have to find something else, and then something else. Yeah Graph Search is a great idea, if you are not familiar with that, it’s the new way you can do a search on the site, but my experience with it thus far has been less then amazing. Each of us will need to decide in our own time how and why we use Facebook but I think this comment from the article speaks volumes.
I think that Facebook have over-complicated the process. Tumblr has 7 buttons and a feed. Twitter had a feed and a status box. Google+ is even less convoluted than Facebook.
Facebook pages fill the feed, and when you actually do find content from friends, it’s burried by the news ticker, the left menu bar which I’ve never used, the chat box which I’m never using. Their new focus on one Search box is a forward thinking one, but it’s likely too late. Facebook is just too cluttered, and that’s not a geek thing, that’s a thing which Tumblr and Snapchat obviously arent.
There’s also the burden of worrying about what people will think on Facebook, since most people have so many ‘Friends’ and Lists are hard to understand and not even well designed. On Snapchat, you take a photo and choose your friends separately. Google+ gets this, but it’s still too same-y to Facebook. Tumblr is also similar, in that people Follow you, so you don’t have to worry if they don’t like your posts. They can simply unfollow. Whereas on Facebook, Unfriending is socially awkward.
Simplicity of competitiors has obviously killed Facebook, alongside it’s popularity. It’s just not fun anymore.
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