Mar 2, 2013

Communicating science: what’s your story? : Nature Jobs Blog
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Written by : Karen Dietz| 0 | B2B, B2C, Business, Marketing

Communicating science: what’s your story? : Nature Jobs Blog.

Here is what I like about this article: the advice about how to communicate your work through stories is solid.

The first step is to figure out who you audience is. After that it’s using Aristotle’s view of persuasion (an explanation and link is included).

There is a ton of good info here along with a 5 step help test. Perfect!

Enjoy getting great ideas from this post.

This review was written by Karen Dietz who curates on business storytelling.

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Karen Dietz

For over a decade I've been a thought leader working in the field of business storytelling. I train leaders to become compelling and influential storytellers and I work with companies/nonprofit clients to use storytelling in all major business functions. I am also the top curator in the field of business storytelling. In addition, I am a fiber artist. And I have a ton of fun doing it all!
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Karen Dietz

For over a decade I've been a thought leader working in the field of business storytelling. I train leaders to become compelling and influential storytellers and I work with companies/nonprofit clients to use storytelling in all major business functions. I am also the top curator in the field of business storytelling. In addition, I am a fiber artist. And I have a ton of fun doing it all!

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