I am a podcaster so I didn’t need convincing, but if I weren’t podcasting yet – Dean Dwyer would win me over with his guest post on Amy Porterfield’s blog.
Podcasting lets you leverage your personality to extend your brand in a way that a blog post could just never accomplish.And the biggest reason for that is transparency. I believe that transparency is the new online currency and the people who can leverage it will prosper immeasurably. – Dean Dwyer
I’ve been telling people for years, ‘You’ll be podcasting sooner or later’ so I’ll be sending them over to check this post out for some great supporting arguments.
He makes five key points about how podcasting helps you with your online marketing efforts, shares some real life examples and calls you consider starting your own podcast at last.
Read everything here: The Power of Podcasting
He welcomes your questions/comments and promises to answer too.
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