“We’re not in the information business. We’re in the wisdom game. Wisdom is IP, Intellectual Property. The NEW Game™ is delivering nuggets of wisdom and building our IP net worth.”
Interesting perspective from Mitch Axelrod, author of The NEW Game of Business™, on how “the old IP,” information product, is morphing into “the new IP,” intellectual property … and what that means for us marketers.
Read the whole thing at 8 Distinctions that Transform Info Products into Intellectual Property.