Six seconds (or six and a half, for the purists among us) hardly seems long enough to convey anything of substance, and yet Vine — Twitter’s new video sharing service — is catching on fast. Maybe it’s not surprising. Six seconds of Super Bowl advertising time would cost $800,000, so clearly time is valuable!
For those who haven’t tried it yet, Vine enables users to capture six seconds of live video (uploading from the camera roll is not allowed): no editing, no adding titles or a soundtrack, just sharing.
At first, I didn’t see the point of the service, but Ann Handley convinced me it was worth trying, and as soon as I did, it captured my attention. I had been focused on seconds, rather than moments, and each moment offers endless possibilities.
Vine offers marketers a chance to engage their prospects in a fun new way, but there’s also the risk of legal liability anytime you upload content to a social network. Here are some tips on how to Vine responsibly.
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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