Feb 28, 2013

Originality: The Best Blogs Bend and Break the Rules
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In an online world that is highly saturated with content, a unique original voice is what attracts the loyal readers. Don’t follow the trend or repeat the conventional wisdom. Be yourself; speak your truth. This wonderful article by  Mark Schaefer of {grow} touches on why he nearly stopped blogging and how he corrected his course and regained his vision.

 

Mark now says:  “I can’t read your blog.”

“In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber. I’m done with it – people echoing echoes everywhere. They read Seth Godin, a bit of Brogan, maybe a bit Gary V for the attitude, mash it all together and slam out another samey samey blog post. Bloggers in factory-mode.

I know this, because I was on this mode too. I kept repeating common advice, but I had nothing original to say. After a while, I burrrrned out. Like a TNT stick with both ends lit. Frizzzzzle. I knew it, and more importantly, my audience knew it. And after cranking out yet another lackluster post, one long-time reader remarked:
“Stop regurgitating, it’s getting pathetic. Tell me something original from your experience.”
Ouch.
It hurt, but the patient needed the medicine. I thought I was following all the blogging success advice, but it was leading me astray.”

Full article: The Anti-Blog Post to Writing Better Blog Posts..

Image credit Mars Dorian

 

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Kerry Armour

Kerry Armour has over 20 years of experience as a corporate high tech marketer. She happily moved on from that busy corporate life and formed Millipede Media Group in late 2010. Drawing on those years of big business experience, she now develops and supports social media and brand identity focused content that connects buyers to to the brands they love.

Working with a tribe of her local (Santa Fe, NM) colleagues and the amazing community of the Social Solutions Collective, Kerry brings a wealth of her own and her colleagues experience to each project.
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Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 


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Kerry Armour

Kerry Armour has over 20 years of experience as a corporate high tech marketer. She happily moved on from that busy corporate life and formed Millipede Media Group in late 2010. Drawing on those years of big business experience, she now develops and supports social media and brand identity focused content that connects buyers to to the brands they love. Working with a tribe of her local (Santa Fe, NM) colleagues and the amazing community of the Social Solutions Collective, Kerry brings a wealth of her own and her colleagues experience to each project.

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