Feb 28, 2013

Doing the “Gangnam”
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Often when there is a meteoric event or a paradigm shift in our consciousness precipitated by a specific incident; the name or word associated with it moves into the popular vernacular and becomes the term we used to describe such things in the future. For example the term hooligans used for out-of-control young people is said to originate from the surname of a particular dysfunctional Irish family who lived in the 19th century.  On this basis I predict, given the world record-breaking success of Psy’s Gangnam Style video and song track, doing a Gangnam will become the term for going viral on social media. Just to give you some of the statistics, the official video (and there are many unofficial one circulating YouTube) has been viewed just short of 680 million times, has nearly 5 million likes (as well as nearly 300,000 dislikes) and Psy’s Youtube channel has 1.5 million subscribers and approximately 970 million video views.

If Psy and Gangnam Style has only just come into your radar and you are sitting there thinking that you would like to emulate even a fraction of his success, don’t be fooled into believing that this happened overnight. Despite the appearance that this unknown South Korean pop star went from obscurity to global success in a few short months, this is far from the reality. The truth is that organic viral success is virtually impossible today. It takes a lot of hard work, preplanning and military execution to run campaigns of this proportion.

via Doing the “Gangnam”.

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Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.

A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.

When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
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Lilach Bullock

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence. Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market. Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients. After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month. A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship. When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.

More Curations by Lilach