Feb 28, 2013

Does Your Content Play By Facebook’s New 20 Percent Rule?
Share

facebook business page content guidelines

In late December, Facebook clarified an existing policy on how much text was permitted on cover images and promoted images.

Long a source of confusion for content developers, Facebook announced that promoted image content could not contain more than 20% text.

Most marketers were quick to say Facebook would have no way to enforce such a policy and continued going about their business.

Unfortunately folks, Facebook is serious on this one.

Since January 15th (the date the new policy took effect), there have been numerous reports of cover images being taken down and promoted posts being rejected based on violation of this “20 percent” rule. The issue was that while Facebook was enforcing this policy, there were no real guidelines to know whether or not your content violated the rule.

Thankfully, the team at Ron Sachs has developed a grid-based template to help content developers determine what percentage of an image contains text. The tool is a 5 x 5 grid with a total of 25 boxes. An image meets the 20% test if text appears in no more than five boxes. The grid tool they’ve developed appears to be inline with internal Facebook tools that have been referenced when pieces of content have been rejected over the past few weeks.

Check out the screenshots and read more here:

Does Your Content Play By Facebook’s New 20 Percent Rule?

Rebekah Radice

Rebekah is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 18 years.

Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.

Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
0
Opt In Image
HIT VIRTUAL
Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 


Content Curator

Rebekah Radice

Rebekah is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 18 years. Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan. Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!

More Curations by Rebekah