Feb 28, 2013

CorporateHistory.net – Corporate Storytelling & Business Anniversary Tips: 10 Commandments of About Us Pages
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Written by : Karen Dietz| 0 | Marketing

CorporateHistory.net – Corporate Storytelling & Business Anniversary Tips: 10 Commandments of About Us Pages.

10 commandments

LOL — love these 10 commandments to follow when creating/updating your About Page.

Truly, About Pages are one of the most underutilized parts of a website. But your About Page is a fabulous place to share your story, chat about your products/services, and win more business.

I also like how under each commandment in this post,questions are asked to help you figure out how to apply the commandment. 

Now then — DON’T do what CorporateHistory.net has done on their own website:

  1. Their web pages take awhile to load using Chrome
  2. This post has no author listed (who wrote this post, anyway??). Hey, we want real people behind posts!
  3. Their “Our Story” page is not written as an engaging narrative. Time to go back to the drawing board.
  4. There are no images/visual storytelling in the post — I had to go find my own. That’s not an included commandment, but it should be. Add at least one pic!

Ay yi yi. It’s a classic case of ‘do what I say, not as I do.’Oops, credibility slips! Since their business is all about storytelling, I hope they make these fixes soon.

There is one other Commandment I would offer:Thou shalt not attempt to write your About Page by yourself. It is just too hard to see the forest for the trees. Always get outside help, even if it is just friends and business colleagues giving you feedback and insights.

Despite these modeling flaws, the list is good so keep it handy for easy reference.

This review was written by Karen Dietz for her curated content on business storytelling.

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Karen Dietz

For over a decade I've been a thought leader working in the field of business storytelling. I train leaders to become compelling and influential storytellers and I work with companies/nonprofit clients to use storytelling in all major business functions. I am also the top curator in the field of business storytelling. In addition, I am a fiber artist. And I have a ton of fun doing it all!
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Content Curator

Karen Dietz

For over a decade I've been a thought leader working in the field of business storytelling. I train leaders to become compelling and influential storytellers and I work with companies/nonprofit clients to use storytelling in all major business functions. I am also the top curator in the field of business storytelling. In addition, I am a fiber artist. And I have a ton of fun doing it all!

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