I’ve started watching this 1:38:55 hour video by JD Schramm at Stanford University’s business school on concise storytelling and I already know I’m going to love it.
Schramm does a marvelous job teaching storytelling and you can find his first video “How To Tell Your Story For Impact” (it is just as long but excellent) in this curation. Here’s the link: http://www.gsb.stanford.edu/news/headlines/schramm_impact_2011.html
Now he is tackling how to make business storytelling short, sweet, and to the point. It’s geared towards leaders but anyone will benefit from watching this. Apply these lessons to marketing, branding, content creation, and sales, too.
So sit back and enjoy. I know it is going to be well worth it. If I find it isn’t, I’ll come back and rewrite this review!
This review was written by Karen Dietz.
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